Explainer videos are becoming the hottest latest trends for businesses these days. So if you are looking to invest in an explainer video this year, then it is crucial that you know what you are getting yourself into. This is one of the investments for your brand or business that you should not take lightly.
What is an Explainer Video?
The Explainer Video lets you explain what your product or service is all about in a 60- to 90- second clip. These videos are the most effective ways to engage potential customers. You would be able to make them more familiar with what your business is all about.
What Makes Explainer Videos Effective?
Having an explainer video on your homepage will surely make a huge difference. This is what the guests will experience first thing once they visit your website. That is why it is crucial to nail it the first time. You might be wondering what will make an explainer video effective? Well, let’s go ahead and find out.
- Well-Written Script. The video to use should have a well-written script. This is key to a successful explainer video. In fact, this is one of the strongest foundations of this marketing strategy. In the script, it should have an elevator pitch, target the right audience, and talk about your product or purpose. You can also decide on the tone to use and if there should be a call to action. That is why it helps to work with a professional video company because they have experts who can get your message across to your potential customers.
- Short is Best. Not all of your website visitors will have the patience and interest to sit and watch a long video. Explainer videos should be short. In fact, the shorter the video is, the better. In the industry, the rule of thumb is for the video to be 150-words-per-minute. Explainer videos should be meant as an overview that would be enough to hook your target audience and make them interested to take the next step.
- Keep it Simple. So how do you keep the explainer video short while getting your audience hooked? You need to focus on four things – the problem, the solution, explaining how it works, and a call to action.
- Work With Professionals. If you do not have anyone in the company who has the experience and skills to create the best explainer video, then it is best to work with professionals in this field. Remember that nothing can ruin this marketing strategy other than a poorly created video. You need an output that will work for your audience the first time. It means that you should not settle for anything less, but only the best.
The hardest part in making an explainer video effective would be to get the message across. That is why it is best that you leave this to the experts. Hire someone who can make the videos for your company. This way, you are sure that your explainer videos are well-created and specifically designed to what can make your company succeed in this marketing approach.